Mindstone
A revolutionary ed-tech platform seeking to change the way we learn online forever, by enabling users to pull material from the internet into one place, for easy annotation and collation. Having previously launched the platform with a successful campaign through Cherry Pick, Mindstone returned and tasked us with raising awareness of their newest feature: Courses.
Challenge
- Drive users to the Mindstone Platform.
- Showcase the features of Mindstone Courses.
- Drive users to Mindstone’s crowdfunding campaign on Seedrs to help meet their £700,000 target.
Solution
- Cherry pick brand ambassadors according to their genuine interest in educating, and the platform offering.
- Work with aspirational talent to arrange a series of activations that suit their tone and flavour, and excites their audiences.
- Showcase the range of courses by choosing from a range of verticals: Self-Improvement to True Crime!
We created a multi-talent, multi-vertical, multi-platform campaign in which creators would build their own specialist courses on the Mindstone Platform, around topics we know their followers care about – giving a glimpse behind the scenes and sharing a small intimate space with their audiences.
Results
2,200,000
total views on YouTube
683,000
total Impressions on Instagram
Bonus Result
- Mindstone decided that talent were such a good fit:
- Talent were rebooked.
- Talent voluntarily over-delivered to further publicize the platform!
- Talent continued to share updates to their Mindstone courses as time went by.
Get in Touch
Whether you’re after the full package or just a few components; whether you have a clear-cut vision or don’t have the foggiest, drop us a note or pick up the phone and we’d be happy to chat through your hopes and dreams, and how we can make them a reality.
Address:
111 Buckingham Palace Rd
London
SW1W 0SR