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Our Work

Fortnite Festival Launch

As long-term partners of Epic Games, we were ecstatic to team up once again to launch the highly anticipated Fortnite Festival, a vibrant new musical experience within the Fortnite universe. Drawing on our deep understanding of Epic’s audience and vision, we were uniquely positioned to generate excitement around this event.

Through strategic collaborations with top gaming creators and lifestyle influencers, we orchestrated a campaign that not only reached millions but set the stage for a festival unlike any other.

20,200,000

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Engagements

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Creators Booked

Our challenge was to build massive anticipation for Fortnite Festival without revealing gameplay that included licensed music due to copyright restrictions. We needed to inspire creators and their audiences to engage with the experience, while carefully navigating these limitations.

The goal was to spotlight the collaboration between Fortnite and The Weeknd, hyping up players to join the festival, groove to the music, and explore this immersive new world.

Fortnite Festival Launch – Case Study 2

We curated a diverse lineup of 34 creators, spanning variety gamers, music-based game experts, Fortnite endemic gamers, and lifestyle influencers.

To kickstart the campaign, we sent out custom Fortnite Festival mailers, which creators showcased in fun, engaging unboxings across platforms like YouTube, TikTok, Instagram, Twitch, and X. By focusing on unboxing content and leveraging the excitement around The Weeknd’s involvement, we created a huge buzz without relying on gameplay footage.

The campaign was a resounding success, generating over 20.2 million views and more than 1.6 million engagements across 84 paid content pieces.

A standout performance came from Larray, whose unboxing video garnered 2.3 million views on TikTok, introducing Fortnite Festival to a whole new audience. With an additional 71 pieces of added-value content, the buzz extended even further, earning 6.2 million views organically.

Creator feedback was overwhelmingly positive, and fans praised Fortnite Festival’s rhythm-based gameplay and its collaboration with The Weeknd. This campaign hit all the right notes!

Fortnite Festival Launch – Case Study 1

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