Insights

Duolingo’s AI Pivot: What Brands Can Learn About Balance

Duolingo recently shared plans to become an “AI-first company.” The move mirrors a broader trend across industries, with brands…

Cherry Pick Talent Is Heading to Cannes Lions 2025

The Croisette is calling, and Cherry Pick Talent is en route to Cannes Lions 2025. Our very own…

Making Waves in 2024

Cherry Pick Talent’s Media Highlights in Gaming & Influencer Marketing 2024 has been a remarkable year for Cherry Pick Talent…

TikTok Shop: Upsides & Drawbacks

The Upsides A game-changer in influencer marketing, TikTok Shop is a platform where users can discover and purchase products directly…

LEGO Fortnite Launch: Driving CCUs & Increasing Brand Awareness

This campaign saw us unveiling Epic Game’s latest creation, LEGO Fortnite, to the world! A release that brought together two…

The “Influencification”of Hollywood

Content creators are increasingly becoming a fixture in Hollywood’s prestigious red-carpet events, igniting an online debate about the drawbacks of…

Cherry Pick’s Take: Meta’s AI Personas

As the Artificial Intelligence train continues to chug along, and social platforms seek to integrate AI offerings into their development…