Our Work

Match Masters

For this Match Masters activation, we teamed up with a diverse group of creators, allowing them the creative freedom to introduce the game in ways that felt authentic to their usual content style.

Our approach aimed to showcase Match Masters’ fun and competitive features, such as live multiplayer gameplay, powerful boosters, and various game modes.

Views

3,100,000

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Engagements

0
Content Pieces

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Creators Booked

The goals of the campaign were to build excitement around and boost downloads of Match Masters, tapping into various verticals to engage new players and broaden awareness.

By aligning the game’s competitive nature with the unique content styles of influencers, we sought to create genuine connections with their audiences, driving them to experience the fun of playing Match Masters against opponents worldwide.

To maximize impact, we partnered with 15 creators across different niches, including reality stars, true crime influencers, and lifestyle content creators. The campaign centered on Instagram Stories, supplemented with YouTube integrations to ensure broad coverage.

A key innovation in this campaign was leveraging Instagram’s Auto-DM tool for giveaways, which allowed influencers to engage directly with their followers through personalized messages. This feature helped foster deeper audience interaction while keeping the campaign fresh and engaging by delivering a mix of short-form content and interactive touchpoints.

This campaign’s creators were the perfect match, with engaging content that generated widespread excitement and drove a surge in download for Match Masters.

This activation featured big names such as Danielle Kirsty, the true crime queen and Whitney Adebayo, a major social influencer and reality TV star. Whitney emerged as a top performer, leveraging the giveaway format and Auto-DM feature to captivate her audience, achieving exceptionally high engagement rate. Her followers responded enthusiastically to the interactive experience, leading to strong engagement rates across her posts.