Leveraging Solitaire Grand Harvest’s TV partnership with Sarah Jessica Parker, we engaged 11 creators to deliver high-quality content aimed to drive game installs. By utilizing Instagram’s Automatic DMs, we innovatively and effectively engaged users – Creators simply encouraged followers to comment “WIN” to be sent a custom download link via direct message.
OUR GOAL
Our aim was to simplify communication with well-chosen talking points, allowing creators to naturally integrate SGH endorsements into their content. This authenticity encouraged genuine engagement and game downloads.