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News & insights from the CPT team

TikTok Shop: Upsides & Drawbacks

The Upsides A game-changer in influencer marketing, TikTok Shop is a platform where users can discover and purchase products directly…

LEGO Fortnite Launch: Driving CCUs & Increasing Brand Awareness

This campaign saw us unveiling Epic Game’s latest creation, LEGO Fortnite, to the world! A release that brought together two…

The “Influencification”of Hollywood

Content creators are increasingly becoming a fixture in Hollywood’s prestigious red-carpet events, igniting an online debate about the drawbacks of…

Cherry Pick’s Take: Meta’s AI Personas

As the Artificial Intelligence train continues to chug along, and social platforms seek to integrate AI offerings into their development…

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