Redecor

One of the world's biggest mobile games developers and owner of Best Fiends, Bingo Blitz, Solitaire Grand Harvest, World Series of Poker - and Redecor!

Following successful campaigns with Cherry Pick Talent, Playtika wanted us to give their social strategy their Home Decor game, Redecor - our own Cherry Pick makeover!

Challenge

  1. Increase awareness of Recedor
  2. Drive quality installs of the game
  3. Niche down

Solution

  • At PlayTika’s request we placed a particular emphasis on home design talent, but with our experience in the field we knew that lifestyle and casual gaming talent, with an emphasis on cosiness, could deliver strong results.
  • We niched down into home specific accounts, but widened our net into True Crime and broader lifestyle creators. We also popped in some gaming talent so hedge our bets and reach a wider audience.

Results

18

Talent booked

38

pieces of content created

4

million views after just 8 days!!

Bonus Result

  • We reached one of the lowest CPMs we’ve ever achieved for a campaign of this size.
  • We moved straight onto the next big Epic campaign!

Get in Touch

Whether you’re after the full package or just a few components; whether you have a clear-cut vision or don’t have the foggiest, drop us a note or pick up the phone and we’d be happy to chat through your hopes and dreams, and how we can make them a reality.

Address:
8 High Street,
Brentwood,
CM14 4AB