Redecor
One of the world's biggest mobile games developers and owner of Best Fiends, Bingo Blitz, Solitaire Grand Harvest, World Series of Poker - and Redecor!
Following successful campaigns with Cherry Pick Talent, Playtika wanted us to give their social strategy their Home Decor game, Redecor - our own Cherry Pick makeover!
Challenge
- Increase awareness of Recedor
- Drive quality installs of the game
- Niche down
Solution
- At PlayTika’s request we placed a particular emphasis on home design talent, but with our experience in the field we knew that lifestyle and casual gaming talent, with an emphasis on cosiness, could deliver strong results.
- We niched down into home specific accounts, but widened our net into True Crime and broader lifestyle creators. We also popped in some gaming talent so hedge our bets and reach a wider audience.
Results
18
Talent booked
38
pieces of content created
4
views after just 8 days!!
Bonus Result
- We reached one of the lowest CPMs we’ve ever achieved for a campaign of this size.
- We moved straight onto the next big Epic campaign!
Get in Touch
Whether you’re after the full package or just a few components; whether you have a clear-cut vision or don’t have the foggiest, drop us a note or pick up the phone and we’d be happy to chat through your hopes and dreams, and how we can make them a reality.
Address:
111 Buckingham Palace Rd
London
SW1W 0SR