Fortnite Chapter 3
One of the biggest brands in the world and creators of the global phenomenon Fortnite.
We’d only just wrapped up a campaign with Epic Games when they came a-knockin’ on our door again for one of their biggest campaigns yet: Fortnite Chapter 3!
Whilst Chapter 3 was going to be a huge event for gamers across the world, it was a moment for reflection on the good times. Big things were happening on ‘The Island’ and it was our job to get the world talking about their favourite Fortnite memories with #FortniteForever.
Challenge
- Build anticipation amongst the gaming world for Fortnite Chapter 3.
- Hint at the storyline in which The Island Gets Flipped Upside Down.
- Engage all kinds of Fortnite players: from current fans to lapsed players in need of reminding just how good Fortnite is.
Solution
(We actually delivered our solution in the form of a special video message, full of journalists, hackers and newsreaders… who looked remarkably similar to our CPT Team…)
- Cherry picked talent with as much variety as Fortnite fans themselves on
various platforms. Partnering with creators across 6 markets. - From simple light-touch hashtags to fully-fledged dedicated videos, we worked with creators to find ways to get them involved across the spectrum!
- Create the #fortniteforever hashtag and get it all over social media, to remind ‘lapsed’ players what they’ve been missing!
Results
#FortniteForever hashtag grew from 12,300,000 to 75,900,000 views.
60
total views across TikTok, YouTube, Instagram, Twitter and Facebook
5
likes
73
comments
Bonus Result
- We reached one of the lowest CPMs we’ve ever achieved for a campaign of this size.
- We moved straight onto the next big Epic campaign!
Get in Touch
Whether you’re after the full package or just a few components; whether you have a clear-cut vision or don’t have the foggiest, drop us a note or pick up the phone and we’d be happy to chat through your hopes and dreams, and how we can make them a reality.
Address:
111 Buckingham Palace Rd
London
SW1W 0SR