Fortnite Chapter 3

One of the biggest brands in the world and creators of the global phenomenon Fortnite.

We’d only just wrapped up a campaign with Epic Games when they came a-knockin’ on our door again for one of their biggest campaigns yet: Fortnite Chapter 3!

Whilst Chapter 3 was going to be a huge event for gamers across the world, it was a moment for reflection on the good times. Big things were happening on ‘The Island’ and it was our job to get the world talking about their favourite Fortnite memories with #FortniteForever.

Challenge

  1. Build anticipation amongst the gaming world for Fortnite Chapter 3.
  2. Hint at the storyline in which The Island Gets Flipped Upside Down.
  3. Engage all kinds of Fortnite players: from current fans to lapsed players in need of reminding just how good Fortnite is.

Solution

(We actually delivered our solution in the form of a special video message, full of journalists, hackers and newsreaders… who looked remarkably similar to our CPT Team…)

  • Cherry picked talent with as much variety as Fortnite fans themselves on
    various platforms. Partnering with creators across 6 markets.
  • From simple light-touch hashtags to fully-fledged dedicated videos, we worked with creators to find ways to get them involved across the spectrum!
  • Create the #fortniteforever hashtag and get it all over social media, to remind ‘lapsed’ players what they’ve been missing!

Results

#FortniteForever hashtag grew from 12,300,000 to 75,900,000 views.

60,569,430

Total views across TikTok, YouTube, Instagram, Twitter and Facebook

5,555,291

Total likes!

73,030

Total comments!

Bonus Result

  • We reached one of the lowest CPMs we’ve ever achieved for a campaign of this size.
  • We moved straight onto the next big Epic campaign!

Get in Touch

Whether you’re after the full package or just a few components; whether you have a clear-cut vision or don’t have the foggiest, drop us a note or pick up the phone and we’d be happy to chat through your hopes and dreams, and how we can make them a reality.

Address:
8 High Street,
Brentwood,
CM14 4AB