Our Work

New Year, New Slotomania

To kick off the New Year, Slotomania made major upgrades to their popular mobile game and wanted to showcase them in a big way. Partnering with Cherry Pick Talent, we brought in a team of six influencers to lead a New Year giveaway that generated excitement and drove downloads.

The campaign combined a prize wheel giveaway with follow-up skit-based content, grabbing audience attention and motivating them to engage and download the game.

By utilizing lifestyle influencers with strong ties to their audiences, we aimed to reach a wide demographic and encourage interaction through a combination of a giveaway and creative content.

Views

5,300,000

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Content Pieces

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Creators Booked

The campaign revolved around a two-phase approach:

Giveaway Phase: Each influencer spun a prize wheel offering options like a trip to Nashville, a trip to Las Vegas, or an $800 Amazon gift card. Influencers invited their audiences to participate by sharing their New Year’s wishes and downloading the game for a chance to win.

Skit-Based Follow-Up: After the giveaway, influencers posted fun, skit-style content that continued to engage their followers, creating a second touchpoint to drive home the message and prompt additional downloads.

The approach not only maintained excitement but also maximized visibility, providing multiple opportunities for audiences to engage with the content and the game.

By integrating the giveaway with creative influencer content, we achieved a 23% click-through rate and sustained engagement throughout the campaign.

Influencers like Tia Booth and Summerfawn Pardi led the way, driving thousands of installs through relatable and authentic posts. This approach, combined with the fun and interactive nature of the giveaway, ensured that Slotomania’s New Year launch was a smashing success.