Our Work

Love & Pies 2nd Anniversary

To celebrate the 2nd anniversary of Love & Pies, a beloved casual mobile game, we partnered with Trailmix to bring the excitement of in-game events and real-world baking fun to life. With a mix of established creators and new talent with a passion for baking, we designed an interactive and engaging campaign to mark this milestone. From custom Love & Pies-themed Baking Boxes to creative content across YouTube and Instagram, this campaign delivered a sweet blend of online and real-life excitement.

Views

5,700,000

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Engagements

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Creators Booked

Our objective was to amplify the Love & Pies 2nd anniversary celebration by driving game downloads and encouraging fans to participate in in-game events. We aimed to engage audiences with exclusive gifts, fun baking contests, and interactive content that aligned with the game’s charming themes of romance, mystery, and, of course, delicious pies.

We partnered with 11 creators, selecting both high-performing talent and new influencers with a natural affinity for baking. The campaign centered on a mix of Integrated YouTube videos, Instagram Stories, and engaging pinned comments, with a special focus on content that reflected the spirit of Love & Pies.

To add a fun, real-life element to the campaign, we created custom-themed Baking Boxes. Each box contained Love & Pies-branded baking supplies, a recipe card that tied into the game’s narrative, and a chocolate cake, allowing influencers to channel their inner Amelia Green and recreate the game’s most popular desserts.

Additionally, we filmed “Happy Anniversary” recordings with the creators, which were edited into engaging User Acquisition content, further building excitement for the anniversary and driving new downloads.

The Love & Pies 2nd Anniversary campaign was a recipe for success, delivering millions of views YouTube and Instagram. Influencers featured the custom Baking Boxes in their content, seamlessly integrating the game’s theme into their posts and adding a delightful real-world element to the celebration.

From showcasing cream tea scones to berry crumbles, the creators tapped into their baking passions and helped make this anniversary celebration one to remember.