June's Journey
For over three years, Cherry Pick Talent has been a key partner in Wooga’s ongoing influencer strategy for the hit game June’s Journey. This captivating murder mystery game, beloved by millions, has drawn in players with its 1920s aesthetic and engaging storyline. Our role has been to align the game with a variety of creator verticals, ensuring June’s Journey continues to thrive and attract new players across YouTube, TikTok, and Instagram.
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Our objective has been to continuously drive installs for June’s Journey, building long-term engagement with a 35+ female demographic.
By collaborating with creators whose interests align with the game’s themes—whether that be the vintage 1920s aesthetic, LGBTQ+ representation, or true crime elements—we’ve aimed to foster an authentic connection with their audiences and encourage game downloads.
Our always-on approach has focused on collaborating with creators who resonate with the themes of June’s Journey, working with creators who could naturally integrate the game into their content.
A notable activation included transforming influencers into characters from the game through a star-studded photoshoot, featuring talents like Jessica Kellgren-Fozard and Hannah Witton, generating excitement and interest among their followers.
We’ve kept the content fresh and aligned with current trends, leveraging a mix of long-form YouTube videos, TikTok content, and Instagram posts, to maintain sustained visibility for the game.
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