Our Work

Bingo Blitz x Gemma Collins

We partnered with the iconic Gemma Collins for a week-long Bingo Blitz TAKEOVER across her social media channels. Gemma’s larger-than-life personality and genuine love for the game made her the perfect ambassador to drive awareness and engagement.

Alongside Gemma, additional talent supported the campaign with personalized messages from her and bespoke Bingo Blitz gift boxes, creating a cohesive and exciting activation that got audiences buzzing about the #1 free bingo game.

Views

5,300,000

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Engagements

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Content Pieces

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Creators Booked

The primary goal of the campaign was to drive installs and boost brand awareness for Bingo Blitz by leveraging Gemma Collins’ influence and engaging her enthusiastic fanbase. By incorporating personalized elements and creative content, we aimed to create a fun, engaging, and memorable campaign that encouraged followers to download and play the game.

We centered the campaign around a week-long takeover of Gemma Collins’ social channels, where she passionately declared her love for Bingo Blitz and invited her followers to join in the fun.

To complement Gemma’s content, supporting influencers were brought into the fold, each receiving a personalized video message from Gemma herself, which they integrated into their own content.

Each influencer also received a bespoke gift box filled with Bingo Blitz merch, adding a unique touch and further tying together the content in a visually appealing way. This multi-layered approach ensured that both Gemma’s loyal followers and the audiences of supporting influencers were engaged.

The campaign generated impressive results, effectively driving buzz around Bingo Blitz. The combination of Gemma Collins’ star power and the creative, personalized approach for the supporting creators ensured a successful campaign that boosted both installs and brand awareness for the game.