Our Work

LEGO Fortnite: Klombo

For the return of Klombo in LEGO Fortnite, we set out to create a wave of community anticipation, speculation, and chatter by seamlessly teasing Klombo’s presence within creators’ regular content.

By partnering with creators across diverse verticals, we crafted cliffhanger moments that sparked intrigue and had fans buzzing across social platforms.

Views

12,000,000

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Engagements

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Creators Booked

The goal was to build hype around Klombo’s return by embedding Easter egg-style hints into creators’ content, driving widespread speculation and sparking engagement.

We collaborated with three types of creators to make these moments feel organic and captivating: adventurers, whose storylines could be interrupted by Klombo; cozy gamers, whose peaceful quests were disrupted by Klombo’s antics; and builders, who gave their audiences a sneak peek into the mysterious Klombo Island.

To bring Klombo to life, we employed the power of VFX, adding subtle hints of Klombo into each creator’s content. We booked six creators, including Shiloh & Bros, Drew Dirksen, Trent the Traveler, and DanTDM, each carefully selected to align with our creative strategy. By incorporating these Easter eggs, we encouraged creators’ audiences to speculate wildly about Klombo’s return, driving organic buzz across TikTok and YouTube.

The campaign generated a massive wave of excitement – The use of VFX brought Klombo to life in unexpected ways, sparking intense speculation and excitement across social channels.

Creator Trent the Traveler delivered standout performance, teasing Klombo’s presence in his content, which led to a viral response from his audience. His YouTube video garnered over 329,000 views, with an additional 723,000 views from audience reposts.

Audiences were enthralled by the mystery, with many Easter egg clips being picked up and reposted by fans, driving even more visibility. We found that by creating a cohesive, creative narrative across different creator types, we kept fans on the edge of their seats, eagerly awaiting Klombo’s full return to the world of LEGO Fortnite.