Our Work

LEGO Fortnite Launch

As long-standing partners of Epic Games, we were thrilled to take on the launch of LEGO Fortnite, a groundbreaking fusion of two global powerhouses—LEGO and Fortnite.

By collaborating with top creators from the Minecraft, Roblox, and Fortnite communities, we showcased LEGO Fortnite’s limitless potential, from survival mode to sandbox building. To amplify the launch, we also orchestrated a live activation in London’s Covent Garden, where creators and fans came together for exclusive in-game experiences and giveaways.

Views

28,400,000

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Engagements

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Content Pieces

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Creators Booked

Our mission was to generate massive buzz for LEGO Fortnite, tapping into the gaming communities of Minecraft and Roblox—two games that dominate the survival-crafting space.

The challenge lay in convincing these loyal fanbases to embrace LEGO Fortnite while meeting tight holiday deadlines. We aimed to partner with high-profile creators who could connect with these audiences and drive meaningful engagement and awareness.

We handpicked 25 creators across two key verticals: Minecraft/Roblox survival-crafting gamers and Fortnite endemic gamers. Our approach focused on long-form video content, allowing creators to dive deep into the game’s mechanics and show their audiences why LEGO Fortnite was worth playing. We supplemented this with short-form content to maximize reach, ensuring the game launch resonated across platforms.

Creators had the freedom to approach the game in their own unique style, fostering genuine enthusiasm and keeping their audiences engaged. To amplify the launch, we hosted a one-of-a-kind live activation in Covent Garden, where creators interacted directly with fans, boosting both online and offline engagement.

The campaign was a resounding success. DanTDM’s return to the Fortnite universe was a highlight, with his video alone earning over 413,000 views in just 10 days.

We exceeded expectations with 25 additional content pieces, generating even more organic buzz – added-value content achieved an astounding 20.9 million views and 1.3 million engagements.

Audience reactions were overwhelmingly positive, with fans praising LEGO Fortnite for its creativity and fun gameplay.