Our Work
We partnered with Epic Games to execute a fast-paced campaign for the surprise launch of Fortnite’s newest mode, RELOAD. This initiative aimed to re-energize both dedicated and casual players by introducing them to a revolutionary gameplay experience.
Our mission was to engage players through their favorite creators—including TimTheTatMan, Clix, Shroud, and Myth—using captivating content formats, including a tournament with a $10,000 prize pool.
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Creators Booked
Our challenge was to attract lapsed Fortnite players who had disengaged during Chapter 5 Season 3: Wrecked and to appeal to new players from adjacent gaming genres.
We aimed to leverage the unique features of RELOAD, such as faster lobbies and quicker respawns, to pique interest.
To tackle this challenge, we engaged a diverse roster of 33 creators, strategically selected across three talent verticals: Endemic Fortnite Players, Lapsed Fortnite Players, and Adjacent Gamers. By collaborating with top-tier talent from the FPS and battle royale genres, we ensured that our content resonated with both returning and new audiences.
The campaign was a resounding success, generating millions views across all content formats and achieving unmatched engagements. Creators produced hundreds of unique content pieces, including dedicated streams and short-form videos, which ensured comprehensive coverage of the launch.
The tournament hosted by Repullze captivated the competitive gaming community and significantly boosted visibility for RELOAD.
Ultimately, we successfully re-engaged lapsed players and attracted new audiences, making RELOAD an unmissable experience in Fortnite.
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