Our Work

Dead Island 2 Launch

We were thrilled to partner with Epic Games to help relaunch the long-awaited Dead Island 2, a cult-classic revival more than a decade in the making. Leveraging our expertise in gaming campaigns, we collaborated with top gaming creators to show off the game’s signature blend of gore and fun. This campaign was a massive success, driving excitement and sales via the Epic Games Store.

Views

40,900,000

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Engagements

0
Content Pieces

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Creators Booked

Our goal was to reawaken the fanbase, spark broader awareness for Dead Island 2, and drive PC purchases via the Epic Games Store, where the game was available exclusively. After more than a decade of anticipation, we had to ensure that both longtime fans and new players knew the sequel was finally here.

Our campaign unfolded in two phases:

BEAT 1: “The Launch“: Focused on the highly anticipated release of Dead Island 2. We used a mix of dedicated YouTube gameplay videos, integrated sponsorships, and Twitch co-play sessions to showcase the game’s brutal action and multiplayer features. We targeted PC gamers through high-profile streamers and creators known for immersive gameplay, with a focus on maximizing reach and impact within a tight 10-day window.

BEAT 2: “The Mega-Sale“: Initially planned as a second push around Epic Games’ annual mega-sale event, this phase was merged with the launch to maximize the campaign’s early impact. We adapted quickly, doubling down on bookings and securing creators who could provide rapid content integration and engagement.

The campaign spanned across YouTube, TikTok, Instagram, and Twitch, allowing us to tap into various creator communities and stretch the budget while maintaining a high level of flexibility. The integrated approach ensured that the campaign reached every corner of the gaming ecosystem.

The Dead Island 2 campaign not only met but exceeded its ambitious goals. We surpassed our original target of 27 million views, delivering 32.75 million views across paid content—a 10.6% over-delivery. Creators deployed content with precision, with 92% of uploads going live within seven days of the game’s release. Organic content also surged, contributing an additional 38 pieces of content and pushing total views to an incredible 40.9 million—a 38.2% increase from the original goal.

Standout creator @HollowPoiint led the charge, exceeding his view target by 840% and reaching over 1.26 million views, illustrating the deep resonance the game had with the community. The campaign sparked spontaneous content series from creators, further boosting engagement and keeping Dead Island 2 at the forefront of conversations.

Our work on this campaign was recognized industry-wide, earning us nominations for the Digiday Marketing & Advertising Awards Europe 2023 and the UK Social Media Awards 2024.