Our Work

Xsolla x Once Upon Tomorrow

In the lead-up to the release of Shurick Agapitov’s new book, Once Upon Tomorrow, we partnered with influential tech and crypto figures to drive anticipation and excitement. By tapping into the thought leadership of these creators, we highlighted the book’s central theme—harnessing the opportunities of the Metaverse—and connected it with audiences passionate about innovation and technology. The campaign successfully created buzz across social platforms, helping Once Upon Tomorrow gain traction and interest among key audiences.

Our goal was to amplify awareness around Shurick Agapitov’s book launch and drive engagement by aligning the book’s themes with influential voices in the tech and crypto spaces. By partnering with creators whose audiences are deeply invested in the future of technology and the Metaverse, we aimed to foster meaningful conversations and encourage book purchases.

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Creators Booked

To promote Once Upon Tomorrow, we collaborated with 9 tech and crypto influencers across YouTube and TikTok, producing 11 pieces of content that showcased the book’s key messages and themes. Each influencer integrated the book into their regular content, highlighting how Agapitov’s insights on the Metaverse could inspire and resonate with their audiences. By leveraging both short-form and long-form content, we created a dynamic mix of thoughtful reviews, discussions, and promotional pieces that reached a wide and engaged audience.

The campaign was a page-turner! The influencers’ combined following of over 5.2 million helped spread the word about Once Upon Tomorrow, with audiences actively engaging through comments and shares. This campaign not only built significant anticipation for the book’s release but also positioned it as a must-read for anyone interested in the future of the Metaverse.