In our first collaboration with Visit Dubai, we set out to position Dubai as a premier summer travel destination. By targeting families, affluent couples, practical travelers, and adventure seekers, we partnered with over a dozen creators from Canada, the USA, Mexico, Spain, Portugal, and Italy to showcase the city’s diverse offerings.
The goal was to highlight Dubai’s unique appeal to a variety of demographics by showcasing everything from iconic landmarks and cultural sites to water sports, beach clubs, and luxury dining. Through captivating content, the campaign aimed to boost Dubai’s image as the ultimate summer destination and drive increased visitation.
