As winter settled over the UK, The Oodie teamed up with Cherry Pick Talent to engage audiences through cozy, relatable content. We carefully selected a group of creators to highlight how the Oodie’s oversized wearable blankets are the perfect way to stay warm and stylish during the colder months.
Our primary goal was to boost brand visibility and drive sales by emphasizing the Oodie’s standout benefits—comfort, warmth, and energy savings. By collaborating with influencers who could authentically convey the product’s appeal, we aimed to create genuine awareness and inspire purchases.
