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We partnered with local TikTok creators to promote Tesco’s new range of filled doughnuts. The campaign aimed to generate excitement around these irresistible treats, encouraging viewers to visit their nearest Tesco store to purchase a pack.
The objective was to amplify product awareness and drive consumer interest in Tesco’s filled doughnuts. By leveraging the unique voices of our creators, we sought to create engaging content that showcased the doughnuts’ delicious flavors.
We selected three TikTok creators, each with their own distinct style and engaged following. Each creator produced a short-form video that highlighted the doughnuts in a way that resonated with their audience. One creator even humorously shared their challenge in finding the doughnuts, further emphasizing their desirability. This varied approach allowed us to reach a broader TikTok audience.
The unique and captivating posts sparked viewer interest, showcasing Tesco’s filled doughnuts as a must-try treat and driving excitement among potential customers.
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