Skin + Me has made waves online with its Daily Doser, a personalized skincare formulation tailored to individual needs. To effectively target the upper mid-funnel audience, we collaborated with influencers who resonate with skincare enthusiasts, focusing on creators who frequently discuss their skin and skincare routines.
The primary objective was to raise awareness and drive purchases of the Skin+Me Daily Doser in the UK market. By partnering with local influential creators, we aimed to leverage their credibility and reach to connect with the target demographic and enhance brand visibility.
