Our Work

Peanut App

To support the growth of Peanut, an app dedicated to connecting and empowering moms and women, we partnered with a select group of influential mom and parenting creators. These influencers, known for their close-knit communities, shared personal stories and showcased the app’s standout features. Through genuine, relatable content, we enhanced Peanut’s visibility and solidified its position as a trusted community.

Our campaign aimed to drive user growth and build brand awareness by reaching moms who would benefit most from the platform. By collaborating with influencers who had strong ties to mom-focused audiences, we sought to increase app downloads, improve app store rankings, and spark organic word-of-mouth within this key demographic.

We partnered with mom and parenting influencers who genuinely aligned with Peanut’s values. Each creator was encouraged to share personal stories that reflected the app’s supportive environment, making their content feel authentic and relatable. These influencers highlighted key features of the app, such as its ability to foster connections among moms, and showcased how Peanut could play an important role in their daily lives. This strategy helped build trust and engagement within the creators’ communities, driving significant interest in the app.

The campaign delivered a 100% ROI and saw a notable sentiment uplift across social channels. With over 1,000 comments on the influencer content, it successfully sparked conversations among users and increased engagement.

The campaign led to a rise in app downloads and improved app store rankings, further establishing Peanut as a trusted space for moms to connect and find support.