Our Work

Okay Bears: Bed Wars Tournament

Okay Bears brought their brand to Fortnite Creative with a custom-designed bed wars-style map, crafted to engage players and fans alike. We implemented a dynamic, influencer-led strategy that amplified engagement across Twitch, TikTok, and YouTube, driving strong participation and sustained interest in the game.

The campaign aimed to boost Okay Bears’ visibility and attract new audiences through a unique Fortnite Creative map. By blending competitive gameplay with sustained content creation, we sought to spark immediate excitement while fostering long-term engagement with the brand.

Views

1,500,000

0
Plays

0
Hours Watched

0
Creators Booked

The campaign followed a two-part strategy:

Streamer Tournament: We partnered with 24 competitive Fortnite players to stream the custom Okay Bears map live on Twitch and TikTok. This tournament format generated excitement and pulled in a wide audience eager to see top-tier players take on the custom map.

Sustained Awareness: To keep the momentum going, we collaborated with 15 creators across TikTok and YouTube, who produced ongoing content around the custom Okay Bears map. This content kept the game top of mind and helped build continued interest and visibility beyond the tournament.

The campaign was a resounding success, with the custom Fortnite map quickly becoming a fan favorite.

Views across social media and hours watched soared, underscoring the campaign’s strong engagement and its effectiveness in driving both immediate and lasting interest in Okay Bears.