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Govee: Christmas Lights

We partnered with select UK creators to light up the holiday season with Govee’s Christmas Lights. The goal was to showcase these stunning lights in creative, festive ways, capturing the holiday spirit and inspiring audiences to bring some cheer into their own homes.

By collaborating with influencers known for their eye-catching home décor content, we were able to demonstrate the beauty and versatility of Govee lights as the perfect addition to any holiday setup.

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Our primary objective was to increase brand awareness for Govee during the holiday season by highlighting the aesthetic appeal and functionality of their Christmas lights.

We wanted to inspire audiences to use Govee lights in their holiday decorating through creator-driven content, boosting engagement and encouraging clicks through to the brand’s product pages.

We enlisted At Home With Liv and Blossoming Birds, two influencers with strong followings in the home décor and lifestyle space. Each creator designed content that showcased how Govee lights could be used in unique, imaginative ways to add festive flair to any home.

Through visually stunning Instagram Stories and Reels, the influencers demonstrated the versatility of the lights, whether wrapped around trees or illuminating cozy living spaces, creating a holiday atmosphere that resonated with their audiences.

The campaign was a glowing success. Audiences responded enthusiastically, praising the creativity and festive atmosphere the influencers created with Govee lights. The collaboration not only spread holiday cheer but also positioned Govee as the go-to brand for holiday lighting.

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