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We partnered with Hannah & Becky Cheetham on Instagram and TikTok to promote the Aer Lingus January sale and inspire their followers to start planning their 2024 travel.
Through creative and engaging content, the aim was to drive awareness and bookings for Aer Lingus by tapping into the excitement of travel planning. By collaborating with relatable creators, we sought to position Aer Lingus as the airline of choice for affordable travel in 2024.
We asked Hannah & Becky to reflect on their past trips while sharing their future travel dreams, seamlessly incorporating the Aer Lingus January sale into their content. This approach kept the messaging authentic and engaging, encouraging followers to take advantage of the sale while envisioning their next getaway.
The campaign successfully created excitement around Aer Lingus’ sale, driving interest and engagement. Hannah and Becky’s content inspired their followers to think about their 2024 travel plans, effectively positioning Aer Lingus as a top option for affordable flights.
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