Curious what everyone was doing on TikTok last month? Let’s dive into the most memorable moments.
At Cherry Pick Talent, we keep a close pulse on the latest trends, and June 2025 was full of niche ones, with trending audios and humor leading the charge. This summer’s content is quick, unserious, and all about personality.
June 2025 TikTok Trends We Loved
- “Who Said That?” – Creators share hot takes while facing away from the camera, then spin around and ask, “Who said that?”, like they didn’t just say it themselves.
- Top 10 Photos – People post their 10 best phone pics, think cool travel shots or favorite recent meals, all set to the dreamy “Bliss (Slowed)” sound.
- “Is This Illegal?” – Friends take turns lip-syncing to PinkPantheress’ “Illegal” while shaking hands, with on-screen text giving the video context.
- “Bacon Avocado” – Starts as a fast-talking challenge, then cuts to a “slowed down replay” where creators drop a funny or unexpected confession.
Many trends this month, like “Who Said That?” and “Bacon Avocado,” revolve around unveiling a secret or sharing an unpopular opinion. Others, like “Is This Illegal?”, lean into light-hearted humor driven by sound. And trends like sharing your Top 10 Photos give a more authentic glimpse into people’s lives.
With so many fun and offbeat June 2025 TikTok trends, it’s no surprise that creators and brands found clever ways to jump in.
Where Brands Can Fit In: Thought Starters
Brands can lean into the humor, put a twist on the trend, and tailor it to their product or service, or let creators naturally weave the brand into trending content.
- “Who Said That?” – “No one wants to admit that [BRAND] is the best product on the market right now because they’re scared to just admit the truth.” [turns around] “Who said that?”
- Top 10 Photos – A subtle integration: one of the ten photos features the product, showing it’s up there with their favorite things.
- “Is This Illegal?” – A creator and their friend or family member shake hands to the track, with text like: “When my friend finally takes my word for it and tries [PRODUCT], now they’re obsessed.”
- “Bacon Avocado” – “Bacon Avocado!” Then in slow motion: “I can’t stop thinking about [GAME]. It’s all I want to do with my free time.”
These trends come and go fast, but there’s almost always a way to join the conversation, especially when leveraging them with influencers. Even when it feels a little offbeat, those unexpected fits can turn into the most memorable brand moments.