Insights

Luxury has always been central to Dubai’s global image. But this spring, the challenge was to show the world it’s more than that. 

These Social Media Platform updates may impact your brand campaigns. Read more to learn how to use them to your brand's advantage.

Every marketer knows the power of a perfectly timed post. But hitting a cultural moment as it's happening is tough, especially when content calendars, approvals, and budgets are locked weeks in advance. That’s where predicting viral trends becomes key.

This campaign saw us unveiling Epic Game’s latest creation, LEGO Fortnite, to the world!

As the Artificial Intelligence train continues to chug along, and social platforms seek to integrate AI offerings into their development strategies, it comes as no surprise that it is finally rearing its head in the influencer and celebrity space.

Curious what everyone was doing on TikTok last month? Let’s dive into the most memorable moments.

Content creators are increasingly becoming a fixture in Hollywood's prestigious red-carpet events, igniting an online debate about the drawbacks of influencers replacing journalists. This shift has left many nostalgic for the allure of exclusive, “old Hollywood” glamour.

2024 has been a remarkable year for Cherry Pick Talent (CPT). From leading innovative influencer marketing campaigns to pushing boundaries in the gaming industry, our work has gained attention across the media.

Duolingo recently shared plans to become an “AI-first company.” The move mirrors a broader trend across industries, with brands racing to integrate artificial intelligence into their offerings. But while the pivot signaled innovation, the public response revealed something else: a deep emotional investment in how brands show up, especially on social.

A game-changer in influencer marketing, TikTok Shop is a platform where users can discover and purchase products directly from their favorite creators.