Our Work
When Glasses Direct prepared to launch its new collection in collaboration with the iconic Levi’s brand, they enlisted Cherry Pick Talent to find creators who could perfectly embody the partnership’s stylish and inclusive spirit. Known for its timeless denim, Levi’s resonates universally, and we aimed to infuse this collaboration with the same broad appeal. Through carefully chosen talent, we helped Glasses Direct showcase their latest frames in a way that felt both fashionable and aspirational, while staying true to Levi’s legacy of inclusivity and style.
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Creators Booked
The campaign’s objective was to generate excitement and awareness for Glasses Direct’s new collection with Levi’s. We set out to reach diverse, fashion-forward audiences who align with the aspirational yet accessible ethos of both brands.
Our strategy focused on highlighting the collection’s blend of style and functionality through engaging content on Instagram Stories and Reels, creating a strong connection between the new frames and the enduring Levi’s brand.
To bring this vision to life, our creators produced fashion-forward content, each demonstrating how the new frames enhanced their personal style.
By partnering with influencers who had strong rapport with their audiences, we ensured that the content felt authentic yet aspirational, connecting with viewers on a personal level.
The campaign was a stylish success. Our creators’ content generated significant engagement, and added-value content from Forever Yours Betty further boosted visibility, helping the collaboration between Glasses Direct and Levi’s reach a broad, fashion-conscious audience.
This campaign successfully merged eyewear with Levi’s classic appeal, leaving a memorable impression on viewers.
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