Our Work

Amazon Freevee: Neighbours

Views

150,000

0
Engagements

0
Content Pieces

0
Creator Booked

To celebrate the highly anticipated re-launch of Neighbours on Amazon Freevee, we designed a campaign to ignite nostalgia and excitement among long-time fans. Collaborating with UK-based creator and devoted Neighbours fan Monica Geldart, we aimed to build buzz around the iconic show’s return and spotlight Amazon Freevee as its new streaming home in the UK.

Our campaign had two key objectives: to rekindle enthusiasm for Neighbours among its loyal fanbase and to introduce Amazon Freevee as a fresh, accessible platform for UK viewers. By crafting content that resonated deeply with devoted fans, we sought to both re-engage the show’s audience and attract new viewers to the platform.

We partnered with influencer Monica Geldart, whose strong connection with her audience and genuine love for Neighbours made her the perfect voice for this campaign. Monica created a humorous and heartfelt Instagram Reel, also shared on TikTok, capturing the thrill of the show’s return.

She further engaged her followers with two Instagram Stories, urging them to watch the first episode live on Amazon Freevee. This fan-driven, personal approach allowed her audience to share in her excitement, fostering an authentic connection that led to high engagement.

Monica’s content performed exceptionally well. Her posts sparked a wave of nostalgic comments from her audience, who shared their love for Neighbours and their excitement for its return. The campaign successfully boosted awareness of Amazon Freevee as the new streaming platform for the show.