Our Work

Mamas & Papas: Libro Stroller

We partnered with Ashley James, known for her relatable parenting content, and Mamas & Papas to showcase the versatility of the Libro stroller.

Our objective was to highlight how the stroller seamlessly integrates into the everyday lives of parents, especially those managing the challenges of a busy toddler.

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260,000

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Engagements

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Creator Booked

The goal of this campaign was to increase brand awareness for Mamas & Papas and demonstrate how the Libro stroller meets the needs of modern parents.

By collaborating with Ashley James, we aimed to connect with her audience of young parents, highlighting the stroller’s versatility and practical features in real-life situations.

Ashley created an engaging Instagram Reel that depicted a day in the life of a parent using the Libro stroller. The storyline showcased various scenarios, from running errands to enjoying outings with her toddler, effectively illustrating how the stroller enhances mobility and ease for families.

In addition, Ashley shared an Instagram Story, providing further insights into her experience with the product and encouraging her followers to learn more through a trackable link.

The campaign achieved impressive engagement, with the Instagram Reel garnering over 215,000 views and the accompanying Story reaching more than 43,000 views. And the content reached an engaged audience, driving a surge in traffic to the Mamas & Papas website.

The collaboration not only highlighted the Libro stroller’s features but also resonated with parents, reinforcing its role as a valuable tool for managing the busy lives of families.