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Our Work

d’Alba: White Truffle Serum

In 2024, we continued our partnership with skincare company d’Alba to promote the ever-popular White Truffle Spray Serum, enlisting dozens of creators across Instagram and TikTok.

Our roster of global beauty gurus from the US, UK, Australia, and Canada demonstrated the serum’s skin benefits and versatility, all while showcasing their skins’ fabulous “truffle glow,” effectively introducing the d’Alba brand to audiences around the world.

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Our primary objective was to boost brand awareness and drive sales for the White Truffle Spray Serum.

Through strategic collaborations with a diverse group of influencers, we showcased the product’s versatility—highlighting its ability to deliver lasting hydration and an instant glow, whether used in daily skincare routines, after applying makeup, or as a refreshing touch-up after a long workday.

We carefully selected creators who resonate with the brand’s aesthetic and values, encouraging them to share their personal experiences with the serum. They produced captivating content across Instagram Stories, Reels, and TikTok, showcasing the product’s benefits in engaging and relatable ways.

To amplify this year’s campaigns, we teamed up with talent of varying sizes, from micro to mega influencers like celebrity MUA Patrick Starr, whose star power helped elevate the product’s visibility and credibility. Additionally, we utilized cohesive brand messaging and hashtags like #ShakeWithDalba and #TruffleGlow across content to unify the campaign and inspire audiences to share their own experiences.

Through well-curated and star-studded partnerships, we successfully positioned the d’Alba White Truffle Spray Serum as a must-have in skincare routines and solidified d’Alba’s presence in the beauty market.

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