Our Work

Subway Surfers Classic: TikTok Filters

In celebration of the Subway Surfers Classic update, we partnered with four talented digital artists to create fun and engaging TikTok filters.

Each artist added their creative flair, resulting in vibrant and interactive filters that fans could use to create their own Subway Surfers-themed content. These unique filters were hosted on Subway Surfers’ TikTok account, providing a dynamic and shareable experience for the game’s community.

Views

51,900,000

0
Engagements

0
Content Pieces

0
Creators Booked

The goal of the campaign was to generate excitement for the Subway Surfers Classic update by leveraging the creativity of digital artists. Through custom-designed TikTok filters, we aimed to engage users, encourage user-generated content, and drive brand awareness across social media platforms.

We collaborated with four digital creators, each specializing in creating engaging TikTok filters. These creators were given creative freedom to design Subway Surfers-themed filters, resulting in a mix of 2D, 3D, and SFX elements that tied back to the game.

The filters showcased vibrant designs and engaging trending features, allowing users to create their own Subway Surfers content. The campaign was further boosted by the artists posting TikTok videos to promote the filters to their audiences, and demonstrate how to use them.

The campaign hit the mark, generating a surge in views across Subway Surfers’ social channels and over 464,000 views from the artists’ TikTok videos. And the filters surfed to success, as they were used more than 10,500 times!

This activation not only captivated fans with unique, interactive content but also created a seamless connection between the game and its community, achieving Subway Surfers’ lowest-ever CPM while driving massive awareness for the game’s latest update.