Our Work
In partnership with TikTok, we brought together 19 creators with a shared passion for football to capture the excitement of Euro 2024. The campaign showcased the tournament through authentic, fan-driven content, amplifying the electric atmosphere of the matches and the vibrant experience of traveling across Germany.
20,100,000
0
Engagements
0
Content Pieces
0
Creators Booked
The goal was to position TikTok as the go-to platform for Euro 2024 coverage, engaging football fans through dynamic content that highlighted the tournament’s energy and connected with a wide audience.
We curated a diverse group of creators from various verticals, booking their travel to Euro 2024 match locations across Germany. Each influencer was tasked with producing at least four TikTok videos, documenting their journey to the games and sharing content that resonated with their followers.
The posts captured everything from the matches themselves to the excitement of exploring the host cities, seamlessly promoting TikTok as a hub for real-time Euro 2024 content.
The campaign generated millions of views, with a strong 5.15% engagement rate.
The creators’ content successfully amplified the Euro 2024 experience, cementing TikTok’s presence as a central platform for football fans throughout the tournament.
Ready to level up?
Get in touch nowWant more of us in your inbox? Sign up for our newsletter.
