Playtika: Bingo Blitz
We were tasked by Playtika to increase brand awareness in the UK and drive game installs. To achieve this goal, we found the biggest and the best celebrity talent in the UK to drive their audiences to download the game by encouraging them to take part in a competition for the chance to win a reward! A night out, all expenses paid, on Bingo Blitz!
Drive installs and brand awareness with iconic faces on the British pop-culture scene, and build the hype around the #1 free bingo game!
We partnered with the one-and-only Gemma Collins, who took part in a week-long Bingo Blitz TAKEOVER on her socials, declaring her love for the game and encouraging her followers to download and play! Gemma was set Bingo themed challenges to showcase in her content all week long, every day! And with the help of FABULOUS supporting creators – who also showcased their most over-the-top bingo celebration – their fans had the chance to win £1000 towards a night out!
Each supporting talent received a personalized message from Gemma which they included in their content, along with a bespoke giftbox of Bingo Blitz merch – tying the content together neatly.
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