Fortnite x Patrick Mahomes
August 2022 was a groundbreaking moment for Fortnite as they suited up for battle with NFL Superstar Patrick Mahomes!
Patrick Mahomes, the MVP quarterback of Superbowl LIV, landed on the Fortnite Island - and Epic wanted to work with aspirational short-from talent to celebrate the moment!
Challenge
To emobody Patrick Mahomes’ gladiator mindset and hype up his touchdown into the game as part of the Icon Series. Multiple outfits entered the game, including his love for ketchup via the alter-ego Mahomes Saucy Style!
Solution
We partnered with talent on TikTok across various niches to hit the different aspects of Patrick’s in-game gladiator outfit (and his ketchup-themed suit of course!) We sought h the help of football fans, athletes, VFX artists, and even a blacksmith!
Results
10.1
views
500
likes
5,000
comments and shares
Bonus results
NFL loved the content that was pushed out for this campaign, and even featured a creator’s content on their Instagram!
Get in Touch
Whether you’re after the full package or just a few components; whether you have a clear-cut vision or don’t have the foggiest, drop us a note or pick up the phone and we’d be happy to chat through your hopes and dreams, and how we can make them a reality.
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