Fall Guys Free for All Launch
Fall Guys was first released on Playstation in August 2020 and became an instant hit, breaking records by becoming the Playstation Store’s most downloaded game of ALL TIME!
After Epic Games acquisition in March 2021, they injected pure excitement across the internet in June of 2022, when they brought pure madness to the blunderdome through the release of the record breaking game on ALL platforms and turning it free for all to enjoy!!
Challenge
To raise mass awareness and excitement around the HUGE news that Fall Guys was now free for all, available across all platforms. The goal was to reach unknowing fans, new players who had yet to fall for Fall Guys, lapsed players that may have left the game and existing players who could now enjoy exciting new game updates including cross-play where they could play with their friends across various devices!
Solution
Fall Guys is a frenzied royale tournament and as such we set out to find artistic and comedic creators on TikTok to convey the fun, humorous and competitive nature of the Fall Guys Blunderdome. Utilizing gaming + gaming news channels to reach the existing and lapsed audiences and comedy, lifestyle and artists to spread the exciting news to a wide spread and diverse new audience!
Results
80
views
5
likes
80
thousand comments and shares
Bonus results
- Over delivering on views by 173%.
- Additionally, we secured a YouTube partnership with the legendary Mr Beast.
- Whilst the campaign was running, Fall Guys amassed 50 million active players across all gaming platforms.
Get in Touch
Whether you’re after the full package or just a few components; whether you have a clear-cut vision or don’t have the foggiest, drop us a note or pick up the phone and we’d be happy to chat through your hopes and dreams, and how we can make them a reality.
Address:
111 Buckingham Palace Rd
London
SW1W 0SR